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May 9, 2022

Make the Most of Your Brand Imagery

How often do you think about brand imagery (or other people’s brand imagery)? While we see these kinds of visual elements every day, rarely do we stop to admire how every Target store is painted with the same shade of red paint, how Nike’s collateral always uses the Futura Condensed Extra Black typeface, or how…

We Need To Talk About Email Client Correspondence

The first email ever sent was crafted over half a century ago. In 1965, MIT created a computer program, Mailbox, that allowed users to leave a message for the next person who logged onto the computer. (This early iteration of email, though groundbreaking at the time, was more like leaving a note for someone.)  In…

Breeze Through the Label Proofing Process With an Amazing Design

If you’ve ever wandered down any aisle in a supermarket or pursued booths at a farmer’s market, you’ve seen how product labels function as both a means to deliver important, product-related information and a chance to communicate a unique brand identity. A great label design manages to accomplish both of these tasks, but—at least in…

Everything In House Design Agencies Need For Success

A recent study by the Association of National Advertisers found that the percentage of member organizations with in house design agencies jumped from 42% to 78% between 2008 and 2018–and there’s good reason for this trend. Of those surveyed, 79% said they were satisfied with their in house team. This doesn’t mean, however, that you…

What Does Your Social Media Style Guide Need?

Do you have a social media style guide? If your company and brand has any kind of presence on social media—and in this day and age, who doesn’t?—you need to get one. This guide will detail the language, tone, and personality of your brand on the various social media platforms you use to interact with…

This Checklist Makes Website Proofing a Breeze

A marketing website is at the heart of your client’s online presence. It’s prospective and returning customers interact with the brand and learn about the products or services offered. No company can survive without a presence online, which is why companies often turn to professionals like yourself to design them a website that will delight…

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