Social media has become one of the most powerful tools available to marketers in the digital age, and it’s not hard to see why. Of the 7.96 billion people who currently populate the Earth, over half, 4.62 billion, are social media users – and that number is on the upswing. In just six years, the number of social media users has increased by a staggering 38.5%. Plus, those users don’t just open their social apps every once and a while. It’s been estimated that the average adult spends roughly 2.5 hours per day on social media, which presents an opportunity. You could reach a massive pool of potential customers by posting your brand collateral on social networks.
The Benefits Of Sharing Brand Collateral On Social Media
Increases Brand Awareness
Is social media a good way to get your company’s name out there? You bet! Posting marketing collateral on social media is an excellent way to increase brand awareness. In fact, 52% of brand discovery occurs on social media, so a strong social strategy can make a huge difference.
By sharing high-quality content, you can reach a wider audience and build trust with potential customers. The best part is: you won’t just reach people who already follow you or who happen to be browsing a particular hashtag you’ve used. If your marketing design is interesting enough, people will share it with friends, family, and colleagues by direct message, text, etc., expanding your reach (and therefore, your audience) exponentially.
By sharing high-quality content, you can reach a wider audience and build trust with potential customers. The best part is: you won’t just reach people who already follow you or who happen to be browsing a particular hashtag you’ve used. A staggering 84% of shares happen through dark social, which despite the ominous name, simply describes the “invisible” shares that occur via direct messages, text, email, etc. So, if your marketing materials are interesting enough, people will share them with friends, family, and colleagues, expanding your reach (and therefore, your audience) exponentially.
Allows For Hyper-Targeting
When you share your brand collateral on social media, you can target people by their interests, demographics, and even location. This allows you to reach a very specific audience with your message. Plus, marketers who utilize platforms like Snapchat or Instagram Stories have the added benefit of being able to include clickable links within the image itself that take users directly to the desired landing page.
When marketing through social media, you can measure return on investment in a number of ways. For example, you can calculate how many new leads were generated, the conversion rate, and increases in website traffic. Additionally, social media offers a great way to gain insights into the psychographics of your target audience. Knowing their likes, dislikes, and pain points is valuable information, which can be used to develop more relevant and effective marketing campaigns. You can ask for feedback in the comments, see who interacts most with your posts, and if your business is new, posting marketing collateral on social media will even allow you to gather preliminary information about customer preferences. Platforms like Facebook, Twitter, and Instagram make it easy to track this data and gain insights into your campaign, helping you to assess what’s working and what’s not so you can tweak your strategy.
So what should you do with all of that information? More than anything else, focus on developing strategies based on how your target audience is engaging with your content. For example, if people are clicking a link in one of your Facebook posts that leads them to a landing page but falling short of following through with a conversion action (like signing up for a free trial), take note! You might be able to improve the landing page so it leads more directly to conversions.
Grows Your Audience
By posting brand collateral on social media, you can reach a large audience quickly and easily. And that’s not all. Social media is a great way to connect with potential customers and create a relationship with them, as you can monitor comments and interact with followers in real-time to better understand what they want.
Social media has given companies more opportunities to build their brand by telling stories that resonate with their target market. When done correctly, this type of communication will encourage people to like the company’s page or share the content which will help grow an audience organically over time.
Increases Customer Loyalty
Posting marketing collateral on social media can help increase customer loyalty. Why? Because it allows customers to connect with your brand on a more personal level. They can see the faces behind the business and get a sense of your company culture. Plus, when they see your posts, they’ll be reminded of your brand and what you have to offer, which can lead to repeat business and referrals. Not only that, but when a customer interacts with and genuinely enjoys your brand, they can be easily won over by future promotions. So if you’re planning to offer discounts or host an event at some point in the future, make sure to share it via social media. By using platforms like Facebook, Twitter, LinkedIn, and Instagram to share your brand collateral, you can better connect with customers and keep them coming back for more.
Increases Inbound Traffic
You’re probably familiar with the concept of inbound marketing: bringing customers to you, rather than going out and finding them. One of the most effective ways to do that is through social media. By posting your marketing content on your company’s social channels, you can increase traffic to your website and generate leads for your business organically.
Saves Time And Money
Another huge draw of sharing brand collateral on social media? It’s inexpensive. On most platforms, creating a profile is completely free, and even if you do opt for paid promotions, they tend to be much lower cost on social media compared to other avenues.
What’s more, sharing your business collateral on social media is relatively easy and doesn’t require much of a time commitment. If you’re already posting photos to sites like Facebook or Instagram, then you’re halfway there. All it takes is some extra time to optimize your posts for maximum visibility and reach.
Proof Before You Post With Ashore!
Social media can be a highly effective place to share your content, but these platforms can only take you so far. If you want people to engage with your brand, share your posts, and most importantly, take the desired action (make a purchase, sign up for a trial, etc.), you have to grab their attention – and there are a lot of companies hoping to do the same. So, to make sure your content stands out from the masses, it has to be useful, eye-catching, and worth the viewers’ time.
With Ashore, making sure your brand collateral meets the mark is a breeze. Ashore offers checklists to ensure nothing slips through the cracks during content review, assigned senders and approvers to add clarity to the process, version stacking to keep your collateral organized, and customizable workflows to streamline the process. The best part is, when you give feedback on Ashore, you do so in context. You can attach comments to exact locations on the page, use markup tools to further clarify feedback, and if you’re more of a verbal communicator, you can even send video messages to colleagues right in the app.
With all of this (and more), making sure your designs are ready to set sail doesn’t have to be a hassle. Don’t believe us? Sign up for a free Ashore account, and see the difference for yourself today!