Design
Include Clients in the Project Design Process
Most people agree teamwork is a good thing, but when it comes to project design, many creatives are wary and reluctant to collaborate with clients. Designers tend to understand the value of working with other designers – but with the client? Not so much. There is a pervasive belief in the design industry that clients…
Is Print Collateral Still Important?
Print collateral, such as postcards, catalogs, branded stationery, pens, clothing, business cards or brochures, has always played a pivotal role in business. With digital marketing growing in prominence, many may wonder whether it is still worth using print collateral. In short, yes, it is. With Inkwell USA reporting an average CPI (cost per impression) of…
Make Design Collateral Great Again
Design Collateral Basics Brand awareness often plays an essential role in the success of a business; the right design collateral has the power to not only increase your brand awareness, but influence how people perceive your company. Design collateral, also called brand collateral, includes any visual or media used to promote your brand. What constitutes…
Moving Your Creative Development Process Online
The creative development process is fundamental to creatives; for many, that process is handled in the physical world. With the onset of COVID-19, the transition from physical to virtual spheres has had to hasten – but that isn’t the only reason people are moving online. Using the web for your creative development process will not…
How Can Each Printing Proof Improve Your Approval Process?
Though the digital landscape has exploded into the omnipresent power that it is today, we still (assuming the Matrix isn’t real) live in a material world. This isn’t to say the two aren’t deeply intertwined – they are. Advancing technology impacts every aspect of our lives, and it has led to higher standards for both…
The 4 C’s of Creativity (And How Design Feedback Tools Help)
How can software help creatives be more creative? It literally comes down to improving the quality of feedback. Nothing drains your energy more than slogging through incoherent comment after incoherent comment, remembering who still needs to give their input, or who needs to be reminded to give feedback. There’s a mountain of design feedback tools,…
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