Design
Crafting Visual Stories Through Effective Collateral Design Strategies
Consider two marketing scenarios. The first involves Company A, which opts for a straightforward approach to flyer distribution, presenting just the essential details of an event alongside one or two images. On the other hand, Company B takes a more thoughtful path, crafting its flyers with careful attention to layout, color schemes, and typography to…
The Impact of the Image Proof on Projects
No photograph, product design, or magazine layout ever makes its way to print or production without first passing through the proofing stage. It’s the final hurdle – the last chance to pinpoint errors and make corrections. An image proof, therefore, saves companies potentially thousands (or even millions) of dollars in product recalls and reputational damage….
Why a Color Proof Is Important for Maintaining Brand Consistency
Some brands are unmistakable. Just a hint of their color or logo tells you everything you need to know. Whether it’s McDonald’s golden arches or John Deere’s tractor green (with yellow highlights), color and branding go hand in hand. Little wonder then that designers and printers rely on a color proof to correct any mistakes…
Why An Advertising Proof Is Essential in Marketing
Ever seen an advertising fail? Maybe there’s a typo in the copy, or a supposedly genius idea actually looks like a rude action. Some of the errors and mistakes are hilarious; others are potentially brand-destroying. If only a few more people saw the advertising proof before it was put into publication! And that’s just the…
Mastering Design Revisions with a Web Design Feedback Tool
The web design process has gone completely digital. Spurred by the pandemic and building on a long-term trend, remote clients, stakeholders, and team members now rely on the Internet to perform design revisions. Bridging this communication gulf is a web design feedback tool. Built to gather feedback, reach all parties, and speed up the revision…
The Importance of Print Proofing in Achieving Print Accuracy
Ever since the first days of the Gutenberg press, print proofing was the only safeguard against mistakes. Printing can only ever reproduce the final approved copy. Whatever typos, colors errors, or layout issues exist in the proof will be found on every print. That can be disastrous! It’s not the end of the world for…
Watch a Demo Now
Want to see how to get started with Ashore? Watch our quick demo!
