Design
Should You Post Your Brand Collateral On Social Media?
Social media has become one of the most powerful tools available to marketers in the digital age, and it’s not hard to see why. Of the 7.96 billion people who currently populate the Earth, over half, 4.62 billion, are social media users – and that number is on the upswing. In just six years, the…
Is Print Marketing A Dying Art?
Digital advertising has exploded, and it seems like more companies are working to grow their online presence than ever before. But what about print? Is it still relevant in a digital world? Print marketing used to be one of the only forms of advertising, but in the internet age, it’s easy to feel like print…
The Sales Collateral You Need
Without a sales team (or at least, someone acting as a sales team), it would be mighty challenging for a company to get any clients. Your salespeople instill trust in the buyer and help generate a positive customer experience – they’re essential. Accordingly, you want to set them up for success. A great way to…
Make the Most of Your Brand Imagery
How often do you think about brand imagery (or other people’s brand imagery)? While we see these kinds of visual elements every day, rarely do we stop to admire how every Target store is painted with the same shade of red paint, how Nike’s collateral always uses the Futura Condensed Extra Black typeface, or how…
Breeze Through the Label Proofing Process With an Amazing Design
If you’ve ever wandered down any aisle in a supermarket or pursued booths at a farmer’s market, you’ve seen how product labels function as both a means to deliver important, product-related information and a chance to communicate a unique brand identity. A great label design manages to accomplish both of these tasks, but—at least in…
What Does Your Social Media Style Guide Need?
Do you have a social media style guide? If your company and brand has any kind of presence on social media—and in this day and age, who doesn’t?—you need to get one. This guide will detail the language, tone, and personality of your brand on the various social media platforms you use to interact with…
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