Design
The Importance of Print Proofing in Achieving Print Accuracy
Ever since the first days of the Gutenberg press, print proofing was the only safeguard against mistakes. Printing can only ever reproduce the final approved copy. Whatever typos, colors errors, or layout issues exist in the proof will be found on every print. That can be disastrous! It’s not the end of the world for…
Creative Ideation as a Catalyst for Innovative Design
No new innovation, no ground-breaking design, and no thought-provoking artistic movement ever succeeded through restrictive, strait-laced thinking. Whether you’re creating a website interface, an illustration, or some other creative endeavor, ensuring your designers feel free to test out fresh ideas is critical. Enter creative ideation – a simple concept for inspiring innovative design and novel…
How to Create a High-Profit Site Using a Website Annotation Tool
Consider: 81% of consumers conduct online research before purchasing a product or service. As customers will compare a business’s website with its competitors, it’s critical for it to feature compelling content, an interactive user experience (UX), and engaging web design. Don’t think it’s important? Tell that to the 50% of consumers who say web design…
Putting Visuals Into Words: How to Use Words to Describe Design Aesthetic
Finding the right words to describe design aesthetic is a difficult task when we can’t even agree on what aesthetic is. People toss around the word ‘aesthetic’ to describe everything from Instagram posts to mountain ranges; generally speaking, when we use the term aesthetic, we’re saying that something is visually pleasing. And while that definition…
Should You Post Your Brand Collateral On Social Media?
Social media has become one of the most powerful tools available to marketers in the digital age, and it’s not hard to see why. Of the 7.96 billion people who currently populate the Earth, over half, 4.62 billion, are social media users – and that number is on the upswing. In just six years, the…
Is Print Marketing A Dying Art?
Digital advertising has exploded, and it seems like more companies are working to grow their online presence than ever before. But what about print? Is it still relevant in a digital world? Print marketing used to be one of the only forms of advertising, but in the internet age, it’s easy to feel like print…
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