Design

New Year, New Brand? The Fundamentals of Successful Rebranding

The clock has struck midnight; the ball has dropped, and now it’s back to business in a new year with new opportunities. For most, this means setting new goals and hoping that the good habits we’re trying to form actually stick. In business, the beginning of a new calendar and fiscal year means an opportunity…

End The Endless Cycle Of Design Revision

Revisions can be extraordinarily frustrating, but we make them anyway, and we do so for a reason. Revisions bring the work closer to the project’s objectives, ensure the design fits with the target audience, and overall, make sure the client is happy with the final result. That being said, it isn’t a perfect process. Designers…

Consider Intuitive Design When Building Your Website

We don’t tend to notice intuitive design, and that’s exactly the point. An intuitive site feels so natural we don’t need to think about it — we instinctively know what to do. The problem is that designers often make small usability sacrifices in the name of aesthetic, and when they do, the resulting experience can…

Oh, The Places You’ll Go: Freelance Vs. Out Of House Vs. In House Ad Agency

Graphic design is a great field to work in; it’s creative, exciting, and if you play your cards right, can potentially be very profitable. However, the best part of a career in graphic design for many is the flexibility; you can choose to work with any industry, in virtually any type of environment. So, whether…

To Let Your Words Shine, Learn the Basics of Copy Design

Copy tends to be an afterthought for a lot of artists, but even the most stunning piece of work can be destroyed by a few poor copy design choices. A study referenced by Canva found that 94% of the reasons participants distrusted a website were design-related, while only 6% were related to the content. This…

Digital Marketing Collateral Ideas for When You Can’t Look at an Email Any Longer

Creating digital marketing collateral can be a great deal of fun, but not when you’re stuck on ideas, making the same thing day in and day out. There’s nothing wrong with traditional collateral, but even the most dedicated marketer needs a break from those formats now and then. When you’ve just about had it with…

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