Design
Make the Most of Your Brand Imagery
How often do you think about brand imagery (or other people’s brand imagery)? While we see these kinds of visual elements every day, rarely do we stop to admire how every Target store is painted with the same shade of red paint, how Nike’s collateral always uses the Futura Condensed Extra Black typeface, or how…
Breeze Through the Label Proofing Process With an Amazing Design
If you’ve ever wandered down any aisle in a supermarket or pursued booths at a farmer’s market, you’ve seen how product labels function as both a means to deliver important, product-related information and a chance to communicate a unique brand identity. A great label design manages to accomplish both of these tasks, but—at least in…
What Does Your Social Media Style Guide Need?
Do you have a social media style guide? If your company and brand has any kind of presence on social media—and in this day and age, who doesn’t?—you need to get one. This guide will detail the language, tone, and personality of your brand on the various social media platforms you use to interact with…
This Checklist Makes Website Proofing a Breeze
A marketing website is at the heart of your client’s online presence. It’s prospective and returning customers interact with the brand and learn about the products or services offered. No company can survive without a presence online, which is why companies often turn to professionals like yourself to design them a website that will delight…
What Do the Fonts You Use Really Say About You?
A good design is sure to evoke an emotional reaction, whether it be happiness, power, comfort, adventure, or even anger. To accomplish this, designers make use of a variety of different elements such as shape, composition or color. For example, yellow is energetic and cheerful; circles convey community, unity or love; vertical lines communicate strength….
New Year, New Brand? The Fundamentals of Successful Rebranding
The clock has struck midnight; the ball has dropped, and now it’s back to business in a new year with new opportunities. For most, this means setting new goals and hoping that the good habits we’re trying to form actually stick. In business, the beginning of a new calendar and fiscal year means an opportunity…
Watch a Demo Now
Want to see how to get started with Ashore? Watch our quick demo!
