Should You Post Your Brand Collateral On Social Media?

Social media has become one of the most powerful tools available to marketers in the digital age, and it’s not hard to see why. Of the 7.96 billion people who currently populate the Earth, over half, 4.62 billion, are social media users – and that number is on the upswing. In just six years, the number of social media users has increased by a staggering 38.5%.

Plus, those users don’t just open their social apps every once in a while. It’s been estimated that the average adult spends roughly 2.5 hours per day on social media, which presents an opportunity: you could reach a massive pool of potential customers by posting your brand collateral on social networks.

Increases Brand Awareness

Is social media a good way to get your company’s name out there? You bet! Posting marketing collateral on social media is an excellent way to increase brand awareness. In fact, 52% of brand discovery occurs on social media, so a strong social strategy can make a huge difference.

By sharing high-quality content, you can reach a wider audience and build trust with potential customers. The best part is: you won’t just reach people who already follow you or who happen to be browsing a particular hashtag you’ve used. A staggering 84% of shares happen through dark social — the “invisible” shares that occur via direct messages, text, email, etc. If your marketing materials are interesting enough, people will share them with friends, family, and colleagues, expanding your reach (and therefore, your audience) exponentially.

Allows for Hyper-Targeting

When you share your brand collateral on social media, you can target people by their interests, demographics, and even location. This allows you to reach a very specific audience with your message.

Plus, marketers who utilize platforms like Snapchat or Instagram Stories have the added benefit of being able to include clickable links within the image itself that take users directly to the desired landing page.

Gives Insights

When marketing through social media, you can measure return on investment in a number of ways — for example:

• How many new leads were generated
• Conversion rate
• Increases in website traffic

Social media also provides insights into the psychographics of your target audience — their likes, dislikes, and pain points. This information can be used to develop more relevant and effective marketing campaigns.

You can:

• Ask for feedback in the comments
• See who interacts most with your posts
• Gather preliminary customer preference data (especially helpful for new businesses)

Platforms like Facebook, Twitter, and Instagram make it easy to track this data and assess what’s working so you can tweak your strategy.

Example: If people are clicking a Facebook post link to a landing page but not completing the conversion action (e.g., signing up for a free trial), you might improve the landing page to increase conversions.

Grows Your Audience

By posting brand collateral on social media, you can reach a large audience quickly and easily.

Social media also helps you connect with potential customers and create relationships through:

• Real-time interaction in comments
• Understanding follower needs and preferences
• Storytelling that resonates with your target market

When done correctly, this encourages people to like your page or share your content, growing your audience organically over time.

Increases Customer Loyalty

Posting marketing collateral on social media can help increase customer loyalty by allowing customers to connect with your brand on a more personal level. They can see the faces behind the business and get a sense of your company culture.

When they see your posts regularly, they’re reminded of your brand and offerings, which can lead to repeat business and referrals. Loyal customers are also more likely to respond positively to future promotions.

If you’re planning to offer discounts or host an event, sharing it on platforms like Facebook, Twitter, LinkedIn, and Instagram can strengthen customer relationships and keep them coming back.

Increases Inbound Traffic

Inbound marketing is about bringing customers to you rather than chasing them. Social media is one of the most effective ways to do this. By posting marketing content on your company’s social channels, you can increase traffic to your website and generate leads organically.

Saves Time and Money

Another big draw of sharing brand collateral on social media? It’s inexpensive.

• Creating a profile is usually free.
• Paid promotions tend to be much cheaper than other advertising channels.

Sharing your business collateral is also relatively easy and doesn’t require a large time commitment. If you’re already posting photos on platforms like Facebook or Instagram, you’re halfway there — just take extra time to optimize posts for maximum visibility and reach.

Proof Before You Post with Ashore!

Social media can be highly effective, but competition is fierce. To get people to engage with your brand, share your posts, and take the desired action, your content needs to be useful, eye-catching, and worth their time.

Ashore makes this process simple with:

• Checklists to ensure nothing slips through during review
• Assigned senders and approvers for process clarity
• Version stacking to keep collateral organized
• Customizable workflows to streamline reviews
• In-context feedback: Attach comments to exact locations, use markup tools, or send video messages right in the app

With Ashore, ensuring your designs are ready to set sail doesn’t have to be a hassle.

Don’t believe us? Sign up for a free Ashore account and see the difference for yourself today!