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Productivity

Avoid a PR Nightmare With Marketing Approval Software

Who doesn’t love a good ad? Isn’t there a jingle you heard on TV as a kid that you still hum to yourself? A catchy slogan you still find yourself quoting sometimes? A commercial you forwarded to friends the Monday after the Super Bowl? Really good and effective advertising tends to stick in the brain….

Do You Have A Strong Internal Approval Process?

Before you send a piece of content—any content—to a client, you want to make sure it’s the best it can be. Even something as simple as a spelling error—or, God forbid, using the wrong ‘your’—could cause a client to question your professionalism and your attention to detail. The best way to avoid having to explain…

How to Write a Follow-Up Email After No Response From Client

Clients can be unresponsive for a whole host of reasons. Before you assume the worst, allow me to be your voice of reason. There are several scenarios that could be playing out, and they usually have more to do with them than you – it’s not personal, it’s business. Often, improving communication pipelines between you…

We Need To Talk About Email Client Correspondence

The first email ever sent was crafted over half a century ago. In 1965, MIT created a computer program, Mailbox, that allowed users to leave a message for the next person who logged onto the computer. (This early iteration of email, though groundbreaking at the time, was more like leaving a note for someone.)  In…

Everything In House Design Agencies Need For Success

A recent study by the Association of National Advertisers found that the percentage of member organizations with in house design agencies jumped from 42% to 78% between 2008 and 2018–and there’s good reason for this trend. Of those surveyed, 79% said they were satisfied with their in house team. This doesn’t mean, however, that you…

What To Do When You’re At Your Creative Capacity

Creatives are often under a great amount of pressure; there are deadlines to meet, projects to juggle, and clients to impress. Part of this pressure just comes with the territory, but when it escalates, it can become a problem fast. When creatives are stretched too thin, they can’t give their all to any project —…

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