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Productivity

We Need To Talk About Email Client Correspondence

The first email ever sent was crafted over half a century ago. In 1965, MIT created a computer program, Mailbox, that allowed users to leave a message for the next person who logged onto the computer. (This early iteration of email, though groundbreaking at the time, was more like leaving a note for someone.)  In…

Everything In House Design Agencies Need For Success

A recent study by the Association of National Advertisers found that the percentage of member organizations with in house design agencies jumped from 42% to 78% between 2008 and 2018–and there’s good reason for this trend. Of those surveyed, 79% said they were satisfied with their in house team. This doesn’t mean, however, that you…

What To Do When You’re At Your Creative Capacity

Creatives are often under a great amount of pressure; there are deadlines to meet, projects to juggle, and clients to impress. Part of this pressure just comes with the territory, but when it escalates, it can become a problem fast. When creatives are stretched too thin, they can’t give their all to any project —…

Your Creative Agency Process is in Need of an Upgrade

We tend to think of creativity as something free of boundaries, something with no rules or requirements, just free-flowing inspiration… and we’re not entirely wrong on that front. In order to come up with a new, valuable idea, we need some room to breathe. But, for creative agencies, it’s a balance; agencies can’t run all…

At the Beginning of the Creative Design Process, Ask Your Client These Questions

Questions aren’t just for inquisitive kids, they can serve a real purpose for designers. Asking questions about the design brief and really listening to what your clients have to say shows that you value their needs and opinions, care about the success of the design, and are taking the project seriously. Not only will asking…

How To Build A Collaborative Workplace

It’s 1:30 in the afternoon and, despite the sun shining in through your office window, you swear you hear crickets chirping as you search your brain for ideas. Suddenly, the imaginary crickets go silent, and the words of a late-20th century philosopher bubble to the forefront of your mind: “All right, stop. Collaborate and listen.”…

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