Growth Hacking
Picture Proofs: The Key to Streamlined Photography Edits
Whether for magazines or company brochures, choosing the right photos is critical to conveying a particular message. Get it wrong, and you could undersell a product or dissuade a customer from choosing your brand. Previously, photographers, restricted by time and resources, had to select and edit photos without much client involvement. That often led to…
The Art and Strategy Behind Effective Website Imagery
Remember the pixelated designs of the first websites – the clunky fonts and website imagery of the early internet. We’ve come a long way! Today, consumers expect a sleek, high-quality visual experience – from your icons to photography to illustrations. Learning to speak this language of modern website imagery isn’t just about taste – there’s…
Mastering the Design Proof Journey from Sketch to Reality
A design proof is a snapshot of your product’s final design. But they don’t always get the acknowledgement they deserve. As the unsung hero in a project’s journey, they function as a litmus test to see if the initial sketch has become a viable reality. As checkpoints in the design journey, they’re a useful way…
How a Detailed Proof Print Review Enhances Printing Accuracy
During a proof print review, designers, proofreaders, and clients take a final look at a document before committing it to final production. This is the last line of defense against potential print errors. Usually, teams can perform several different kinds of proof printing, such as low-resolution proofs (to check for content), digital proofs (to analyze…
Maximizing Efficiency with the Right Image Approval Interface
From conception to final approval, visual content creation is fraught with obstacles – miscommunications, endless email threads, and ambiguous feedback. Not only does that hold up project timelines (costing money), but it’s also frustrating for the creators themselves. How do we navigate the tumultuous image approval process without getting bogged down in revisions? Enter the…
Creative Project Management Strategies for the Modern Age
Creative projects can range from a simple website design to a full-scale video production, involving talents from a range of professionals, including (but certainly not limited to) graphic designers, copywriters, UX designers, photographers, videographers, and illustrators. In all of these instances, creative project management works like an orchestra conductor, keeping teams on track and on…
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