New Year, New Brand? The Fundamentals of Successful Rebranding

January 13, 2022

To Let Your Words Shine, Learn the Basics of Copy Design

Copy tends to be an afterthought for a lot of artists, but even the most stunning piece of work can be destroyed by a few poor copy design choices. A study referenced by Canva found that 94% of the reasons participants distrusted a website were design-related, while only 6% were related to the content. This…

Digital Marketing Collateral Ideas for When You Can’t Look at an Email Any Longer

Creating digital marketing collateral can be a great deal of fun, but not when you’re stuck on ideas, making the same thing day in and day out. There’s nothing wrong with traditional collateral, but even the most dedicated marketer needs a break from those formats now and then. When you’ve just about had it with…

The Packaging Design Process Looks A Little Different

The old saying, “don’t judge a book by its cover,” is a bit misleading; in many situations, that’s exactly what we are supposed to do. Often, the only interaction we have with a product before deciding to buy is with the packaging, and that interaction has an impact. According to Ipsos, 72% of U.S. consumers…

Building Creative Agency Operations One Brick at a Time

Creative agencies are a key piece of the economic puzzle. They stimulate the economy and support businesses by giving clients in especially competitive industries a much needed boost. However, just because they’re vital for the success of other businesses does not mean an agency cannot fail. In fact, they fail all the time. That’s because…

Diagnose the Pain Points of Your Creative Workflow

Creatives often hear that they need to “get their head out of the clouds,” but that’s exactly where a creative’s superpower lies. Studies have shown that daydreaming gives our thoughts an opportunity to sink into our unconscious mind, allowing us to develop novel solutions even when we aren’t trying to. Considering that we spend between…

Putting Visuals Into Words: How to Use Words to Describe Design Aesthetic

Finding the right words to describe design aesthetic is a difficult task when we can’t even agree on what aesthetic is. People toss around the word ‘aesthetic’ to describe everything from Instagram posts to mountain ranges; generally speaking, when we use the term aesthetic, we’re saying that something is visually pleasing. And while that definition…

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