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Ashore App Unveils Two Game-Changing Plugins for Adobe Creative Cloud

April 29, 2024

Why a Color Proof Is Important for Maintaining Brand Consistency

Some brands are unmistakable. Just a hint of their color or logo tells you everything you need to know. Whether it’s McDonald’s golden arches or John Deere’s tractor green (with yellow highlights), color and branding go hand in hand. Little wonder then that designers and printers rely on a color proof to correct any mistakes…

Navigating the World of Prepress Solutions for Superior Print Quality

Sending a completed design for final printing is a risky business. Any mistakes, formatting errors, typos, or other problems will be reproduced for mass consumption. Rectifying these issues could cost tens of thousands of dollars in reprints – and cause embarrassment for the company involved. Prepress solutions tackle this problem. Prepress refers to the stage…

Picture Proofs: The Key to Streamlined Photography Edits

Whether for magazines or company brochures, choosing the right photos is critical to conveying a particular message. Get it wrong, and you could undersell a product or dissuade a customer from choosing your brand.  Previously, photographers, restricted by time and resources, had to select and edit photos without much client involvement. That often led to…

Transforming Teamwork with Creative Collaboration Software

Creative teams are under pressure. Unlike other industries, like accounting or finance, where spreadsheets and analyses can be performed anytime, anywhere, creative industries rely on constant collaboration and communication. No longer working side-by-side with each other in an office, remote work and international projects complicate the creative process. Teamwork isn’t just a matter of heading…

How Soft Proofing is Enhancing Digital Creativity

Proofing is a key stage in the creative process. To avoid costly production and printing mistakes, companies thoroughly review documents, designs, and images prior to final approval. Previously, this stage relied on expensive hard proofs – aka physical prints of the design.In recent years, however, advances in soft proofing technology allowed creative teams to preview…

Why An Advertising Proof Is Essential in Marketing

Ever seen an advertising fail? Maybe there’s a typo in the copy, or a supposedly genius idea actually looks like a rude action. Some of the errors and mistakes are hilarious; others are potentially brand-destroying. If only a few more people saw the advertising proof before it was put into publication! And that’s just the…

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